Proposal · June 2026

Two sides of the business.
One team to build them.

What we propose to build for Cirque, how we will work, and what it costs. From the websites and social through to the system that runs the whole operation.

Prepared by Launchfyi for Harry Hale and Rob Musselbrook-Mantl

How We Build

A few principles

Built to grow

The three websites share one system, so adding a new brand or a new section later is quick.

Improved over time

We keep developing what we build, adding features as you need them, rather than starting over every few years.

Built for search and AI

Every page is built to be read by Google and by the AI tools people now use to find suppliers, with clean code, fast pages, and the right structured data. We target a Google PageSpeed score of 90 or above.

Open to the whole team

The tools are there for anyone at Cirque to add a project or a post. Day to day, Alex and Olly do the work.

What We Agreed

Where we landed

From our meeting on 2 June and the operations walkthrough on 11 June.

  • The Cirque Furniture site is about five years old and no longer matches where the business is going.
  • Brand guidelines come first. The website and social follow from them.
  • Cirque Living rebuilt on the same system, kept close to the look you have, with the upkeep taken off Holly.
  • Cirqular launched as a new brand: reuse, reupholstery, moves, and charity.
  • A content tool that turns short voice notes, photos, and video into blogs and social posts.
  • The Instagram and Facebook accounts rebuilt from scratch.
  • Social and brand templates so posts stay consistent and quick to make.
  • Business documents (quotes, purchase orders, invoices, presentations) handled by the back office system.
  • A new back office to replace the spreadsheets, from enquiry to install, connected to Xero. Targeted for around April 2027.
The Build

Brand and websites

Brand guidelines set the standard. Three websites are built against them, each with its own design, sharing one system to manage them.

Brand guidelines come first

A single document that sets type, colour, logo use, spacing, image style, and tone. Everything else is built against it, so the website, social posts, and client documents all look like one company. It is also what makes the templates work.

Cirque Furniture

The master brand. A full rebuild, built for search and AI.

  • Case studies leading, plus services, team, and the blog
  • All existing blog content moves across
  • The product map carried forward and improved
  • Tree Nation carbon data shown as a live figure

Cirque Living

Rebuilt on the combined system, kept close to the aesthetic you have.

  • A design tidy-up and more case studies
  • Upkeep taken off Holly so she can focus on selling
  • She keeps full access whenever she wants it
  • No connection to Loop
  • Shared projects can publish to either site

Cirqular

A new site to launch the brand from scratch.

  • Covers reuse, reupholstery, moves, and charity
  • Image-led, built to introduce the brand
  • Room to grow as the offer develops
Content & Social

A tool that keeps the content flowing

The bottleneck has always been input. This makes it easy: short voice notes, photos, and video go in, and posts come out.

Capture

Voice note, photo, or video

AI drafts

Transcribed, filed, drafted

Review

Olly shapes, Rob or Harry approve

Publish

Posted, dated, recorded

What it produces

  • Blog posts and social posts, ready to review
  • A weekly summary email so the team sees what was captured
  • A searchable history of projects and decisions

Five minutes of talking from each person, a few times a week, is enough to keep the website current and the social calendar full.

AI does the heavy lifting, a person has the last word

AI drafts from what the team captures and holds everything to the brand templates. Olly shapes and signs off each piece, so there is real speed from the AI but nothing publishes without a human approval. Every step is dated and recorded.

Social media

  • New Facebook and Instagram accounts, with ownership handed to the team
  • Around 20 strong posts seeded so the feed looks complete from launch day
  • Meta verification to protect the account and give a route to a human
  • Olly running the monthly blog, product features, and project content
  • Olly filming at the office around every two months for a batch of video
AI across the business

Getting ahead while it counts

Most companies are still working the way they did three years ago. The ones bringing AI into their day to day now are the ones that pull ahead, and Cirque can be one of them. This is a real part of what we offer.

Hands-on training

Role by role, on the tools that fit how each person works.

The slow jobs, handled

Drafting documents, checking paperwork, pulling quotes and reports together.

Time back

We find where AI saves real time, then build it into the day.

The aim is simple: take the admin off the team so they spend more of their time selling and delivering. Within a year, using AI well is just part of how Cirque works.

Back Office

One system, enquiry to install

Right now the business runs on a stack of spreadsheets and shared folders. They work, but they are easy to get out of date, easy to get wrong, and they do not talk to each other. As Cirque grows, that gets harder to manage.

Enquiry

Quote

Job

Purchase orders

Install

Xero

Built around how Cirque works

Before we build, we sit with the team and learn how each part actually works. Where do things get held up? What gets entered twice? What slows people down? From that we map out the most efficient way to get each job done, then build against that plan rather than forcing a new way of working.

Documents and finance, joined up

Quotes, purchase orders, invoices, and presentations are produced here too, consistent and on brand. It connects to Xero, so invoicing and financials flow across without re-keying. It is built for the group, ready for the move to Cirque Collective and the companies underneath it.

Targeted for around April 2027
Your Data

Where your data lives

We build on infrastructure from established providers like Cloudflare, the same calibre other software companies rely on.

Secure by default

Data is encrypted, and each person has their own login and access level, so people see what they need to and no more.

Your data is yours

The information you put into the system belongs to Cirque. We will always show you where it is stored and who can access it.

A perpetual licence

The software is built and owned by Launchfyi, and Cirque holds a perpetual licence to use and access it for as long as you like. It keeps the system maintained and moving forward.

The exact mix of tools and services is not fixed yet. It will be shaped by our first conversations and agreed with you before anything goes ahead.

Measuring Success

Knowing it is working

The aim of all of this is growth. With the goal of reaching £15m, the work needs to be measurable, not just visible.

On the marketing side

We report on the things that matter: where your traffic comes from, which content performs, and how the sites show up in search and in AI answers. You see what is working and we do more of it.

On the operations side

The back office gives Rob and Harry a live view of the pipeline, wins and losses, and what is due to be invoiced. The numbers are in one place and up to date, so you can see where the business is and act on it.

When an enquiry comes in through any of the websites, it drops straight into the CRM and the sales pipeline, so nothing gets lost and the team can follow up fast.

Beyond that, there is an opportunity to identify which businesses visit the site and pass that to the sales team. It is sensitive under data protection rules, so we would scope it carefully before doing anything with it.

How We Work

Side by side

To build the back office well, we need to be close to the work.

Two days a week in your office

Alex is on site, working on the back office with the team and leading the AI rollout across the business.

Websites and content tool

Built outside those office days, so the time in the office stays focused.

Olly on social media

Olly keeps the social calendar moving: the monthly blog, product features, and project content, plus a batch of video filmed at the office every couple of months.

Timeline

Two tracks, running in parallel

No hard launch date except where one matters. We start now and build in the right order.

Marketing, near term

Brand first, then the social launch, then the websites.

  1. 1

    Brand guidelines first. Everything visual follows from them, so this is the priority to sign off.

  2. 2

    New Facebook and Instagram accounts set up. Creation can start straight away.

  3. 3

    Templates built from the guidelines, then the launch posts created.

  4. 4

    The new accounts go live with a full feed of on-brand posts.

  5. 5

    The websites and content tool follow. Each website is around a 12-week build, run in parallel or one at a time, at your discretion and as workloads allow.

Back office

Targeted for around April 2027.

  1. 1

    Learn the workflows with the team.

  2. 2

    Map out the plan for the new system.

  3. 3

    Build and implement.

  4. 4

    Refine with the team as it goes into use.

  5. 5

    Ongoing development.

Pricing

One monthly fee

Everything above, covered by a single monthly partnership fee.

£3,995per month

12 month initial term, then rolling month to month.

What it covers

  • Two days a week on site, building the back office and helping the team with AI
  • The three websites and the content tool
  • Hosting, maintenance, and running costs
  • Ongoing changes and new features as the business grows
  • Olly running social and content

How requests work

The retainer covers continuous development, so new ideas get built as they come up. To keep the quality high, we work on one request at a time and agree priorities together, so the most valuable work happens first.

Term

A 12 month initial commitment, then rolling month to month. The early months carry the heaviest build, the three sites and the content tool, so the first year covers that work.

Not included

Costs that are yours directly, set up and managed by us but billed at cost: Meta verification, LinkedIn Premium, photography, the Tree Nation subscription, and AI costs (the tools for the staff and the AI running inside the apps we build).

VAT

All prices exclude VAT. Launchfyi is not currently VAT registered, so no VAT is charged at the moment. This may change in future, at which point VAT would be added at the rate that applies then. The fee is invoiced monthly.

Next Steps

Ready when you are

1

Have a read

Let us know your thoughts.

2

Talk it through

We get together, answer any questions, and agree what comes first.

3

Get moving

We confirm scope, set a start date for the office days, and start on the social accounts and brand guidelines.

On a personal note, I am genuinely excited about this one. The chance to build something this ambitious for Cirque, and to keep building on it for years to come, is exactly the kind of work I love. I cannot wait to get started.

Alex

Launchfyi

Alex Andrews

alex@launch.fyilaunch.fyi